Welcome to Sugar Cereal!

Your weekly bite of behavioral science, quirky facts, and practical tips to outsmart your own brain.

Every Friday, we serve up one surprising insight and how to actually use it in real life.

Don’t forget to subscribe!

Drop your email to get Sugar Cereal straight to your inbox 👇

factory settings ⚙️

Defaults are shaping your decisions behind the scenes. Here’s how to spot them and flip the script.

Nov 14, 2025

sounding...off? 📞

Hate hearing the sound of your own voice on a recording? Yup, there's a scientific reason for that.

Nov 7, 2025

costume change 🧛

Ever feel like a different person in costume? Science says you kind of are.

Oct 31, 2025

founding favors 🪁

Want someone to like you? Pull a Ben Franklin and ask for a favor.

Oct 24, 2025

built with love 🔨

Weird brain fact: we love what we build. Even if it wobbles.

Oct 17, 2025