Welcome to Sugar Cereal!

Your weekly bite of behavioral science, quirky facts, and practical tips to outsmart your own brain.

Every Friday, we serve up one surprising insight and how to actually use it in real life.

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break dance 🪩

Interruptions get a bad rap. But the right kind can actually boost performance.

Jan 16, 2026

opportunity knocks 🚪

Just because you're in the room doesn’t mean you’re in the loop. Here’s how to tell the difference.

Jan 9, 2026

the final countdown ⏱️

Your brain loves a good finish line...especially one with fireworks and champagne.

Dec 26, 2025

now & later 🍬

Why wait for a bigger reward when you can have a smaller one now? Science explains why we can’t resist the shortcut.

Dec 19, 2025

jumping the gun 🔫

Why do we rush to finish tasks even when it costs us more energy? The answer’s in your brain...and a weird bucket experiment.

Dec 12, 2025